Behind the Screens: How We Run an Online-Only Store You Can Actually Trust

Sizing is one of the biggest reasons people hesitate to buy clothes online—and fair enough. No one wants a parcel that doesn’t fit. Here’s how to make it easier, and what we do to help on our end.

Step 1: Quick Home Check

Grab a tape measure and take a few quick measurements.

• For tops: chest, shoulder width, and length.
• For bottoms: waist, hip, and outseam.

It takes two minutes and is far more accurate than comparing “M” to “M” between brands.

Step 2: Trust the Size Chart

Each product page includes an accurate size chart with real measurements. If you see notes like “runs small” or “relaxed fit”, take them seriously—they come from real customer feedback and our own product testing.

Step 3: Think About Fabric

Different fabrics behave differently.

Cotton with elastane will stretch slightly, while wool or denim might feel more structured.

If you’re between sizes, choose based on the fabric: stretch = stay true to size, rigid = size up.

Step 4: Still Unsure? Just Ask

Send us an email at support@alunasydney.com with your usual size (and the brand you wear most). Tell us if you prefer a closer, regular, or relaxed fit—we’ll recommend a size based on actual measurements, not guesses.

What Happens Behind the Scenes

We hand-measure random pieces from each batch, compare them with our published chart, and flag any inconsistencies.

If a product fits slightly narrower in the shoulders or runs long in the sleeves, you’ll see that note on the page.

Bottom line:

With a tape measure and transparent product info, online sizing becomes simple, predictable, and stress-free.

Contact Information

Store Name: Aluna Sydney
Address: 99 Bathurst St, Ground Floor Suite, Sydney NSW 2000, Australia
Email: support@alunasydney.com
Phone: +61282037155

Our Opening Hours (AEST):

Monday - Friday: 09:00-17:00
Saturday: 09:00-17:00
Sunday: 08:00-12:00

Response Time: Within 24 hours on business days.